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uuid=8AC13F80-51CB-43CF-B3F8-0728B615E3E4&code=001&library=3&type=3&mode=2&loc=true&cap=true.movCreative Consultant for Tony-Winner Steven Sater. Developed strategy and concepts to drive engagement for Gen Z audiences.
Sustainable_Media_Summit_Promo.mp4Internal Production: Green Media Summit
Role: Production Coordinator
The Project: Managed the video campaign for Horizon Media’s annual sustainability summit. I acted as the bridge between executive stakeholders and the edit suite—reviewing event transcripts, selecting narrative soundbites, and supervising the post-production workflow. The Impact: Delivered a polished, agency-wide promotional asset that articulated the company's commitment to environmental initiatives.
Museum of Broadway Interview.mp4Interview segment with founders Julie Boardman and Diane Nicoletti for the Museum's grand opening on Manhattan Neighborhood Network. This segment demonstrates my ability to lead conversational interviews and capture the story behind the creators.
Produced highlight reel for Yale's annual 'SlifkaFest' block party. My goal was to translate the chaotic joy of a live campus event into a cohesive social cut—balancing candid moments with a high-energy music bed to drive student engagement.
A mock commercial concept for Wegmans Brand. This project focused on food styling and product cinematography—specifically, the challenge of capturing frozen textures and making a store-brand product feel like a luxury indulgence.
Motion graphics study exploring how text can enhance comedic timing. I used kinetic typography to visualize the chaotic energy of internet meme culture, turning audio dialogue into a dynamic visual experience from the television series "Spongebob Squarepants".
To support the Slifka Center’s year-end fundraising goals at Yale University, I translated national institutional recognition into a high-stakes, community-driven narrative. I designed a social media campaign that balanced celebratory storytelling with an urgent 10-day call to action, culminating in $19,000 raised. This project highlights my ability to bridge copywriting and graphic design with the operational precision required to drive high-impact engagement.
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