Ithaca College Department of Sports and Recreation

Role: Marketing Designer 

The Work: Designed high-volume promotional assets to drive registration for fitness classes and leagues. The focus was on clear information hierarchy and high-energy visuals to capture student attention.

Brand Identity: WICB FM 

Role: In-House Designer 

The Scope: Executed the visual strategy for a globally recognized college radio station. I designed a high-volume suite of promotional assets—including artist showcases, concert flyers, and specialty show branding—to drive student listener engagement. Key Assets:

• Event Marketing: Created "gig posters" and digital flyers for station concerts, ensuring varying musical genres (Rock, Jazz, Hip Hop) felt cohesive under the master brand.

• Specialty Branding: Designed custom logos for programming events, including the "Wizarding Weekend" station takeover.